Knowledgeistics

Gartner research reports that half of all social media marketing initiatives in Fortune 1000 companies will fail. This is because these companies are approaching social media as a tool to look for a strategy.

The social media world is always buzzing about epic social media failures (no need to call out names, just run a google search). And even the better-received experiments seem to only appeal to other social media gurus.

One advantage of launching a social media research project, rather than an expensive, all-out social media marketing initiative, is that your organization gains massive experience and insight without putting the power of your brand on the table.

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