Comments on: Set social media metrics that are important to your organization (not to your consultant) http://www.knowledgeistics.com/2009/05/27/set-social-media-metrics-that-are-important-to-your-organization-not-to-your-consultant/ Market Research Meets Social Media Sun, 14 Jun 2009 03:07:20 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ben Foster http://www.knowledgeistics.com/2009/05/27/set-social-media-metrics-that-are-important-to-your-organization-not-to-your-consultant/comment-page-1/#comment-10 Ben Foster Wed, 27 May 2009 22:47:09 +0000 http://www.knowledgeistics.com/?p=88#comment-10 Paralysis by Analysis is right, social media metrics may delay action. Another key point I wanted to make was that using <a href="http://www.benphoster.com/are-social-media-metrics-hurting-your-company/" rel="nofollow">metrics that are <b>relative comparisons</b> to your competitors (Alexa rank, Twitter followers, etc.)</a> can help build momentum. You're right, starting with the end in mind by defining business objectives is critical. It's not just "Everyone else is doing this, so why aren't we?" You need to have objectives like the following: Build Brand Awareness Increase Customer Satisfaction Improve Word of Mouth p.s. Love the redesign, site looks great. Paralysis by Analysis is right, social media metrics may delay action. Another key point I wanted to make was that using metrics that are relative comparisons to your competitors (Alexa rank, Twitter followers, etc.) can help build momentum.

You’re right, starting with the end in mind by defining business objectives is critical. It’s not just “Everyone else is doing this, so why aren’t we?” You need to have objectives like the following:

Build Brand Awareness
Increase Customer Satisfaction
Improve Word of Mouth

p.s. Love the redesign, site looks great.

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