About
Knowledgeistics is run by a group of individuals who have found SMMR (Social Media Market Research) to be a perfect intersection of their passions - market research and the rapidly evolving web 2.0. Our posts focus primarily on discussing this changing space and strategies and methods companies, organizations and individuals can leverage to take advantage of.
For as long as he can remember, Rishu Mandolia has been passionate about technology. He brings in his experience working as a management consultant in projects helping companies leverage market research to uncover consumer/customer insights that can ultimately lead to innovation solutions. In SMMR Rishu sees the future of market research and advocates for companies and organizations to build it into their marketing and market research strategies. He believes that while SMMR is still in its infancy, it already has demonstrated great potential to help uncover consumer thoughts, behaviors and insights quickly and cost effectively.
