Knowledgeistics

Posts Tagged ‘community’

Stephen Baker has an article out in Business Week advising companies, against the advice of many others in social media, to not start a proprietary corporate social community.

Money:

So instead of spending a fortune to draw employees, customers, and clients to your site, how about meeting them where they already are for free? Chances are lots of them are among the 200 million on Facebook and the 30 million on LinkedIn. And more of them are Twittering every day.

Stephen has step-by-step directions for leveraging facebook, LinkedIn, and Twitter to collect some preliminary insights into what the social media world is saying about your company. He oversimplies a bit — there are definitely places where companies can benefit greatly from having a proprietary community (a topic I’ll be covering in some depth later this week). However, no company should start with a proprietary system without first taking the 2 hours to follow Stephen’s advice.