Knowledgeistics

Posts Tagged ‘demographics’

SMMR demos: more than the NPR set

One of the objections I will often hear while discussing social media market research goes like this.  “I understand the potential of SMMR to capture huge amounts of actionable insights, but won’t those insights all be generated by certain non-representative demographics (e.g. younger, coastal, urban)?”  This is definitely a relevant question and a serious concern.

Scott Monty, head of social media for Ford, has part of the answer.  Money statistic: there are 16.5 million moms participating in the blogosphere.  Granted, work needs to be done to further segment the demographic further, but rest assured the percentage of nearly all demos using social media is growing.