Knowledgeistics

Posts Tagged ‘joobili’

Much of the talk here and elsewhere about social media market research revolves around a thorough analysis of the larger social networking sites – twitter, facebook, and maybe one or two others. This is, certainly, where one can go for the quickest overview of the pulse of the market.

However, the smart SMMR company/consultancy is constantly adding sources to their stable. Think of an SMMR database of sites like you do your RSS reader. You should constantly be adding more sources and giving them a test run. Great blogs are added to your regular rotation, while those that aren’t adding anything new to the discussion will be removed. Likewise, startups encorporating social media content should be discovered and watched for their emerging data potential.

Mashable today features a travel recommendation website called Joobili that takes into account your desired activities, budget, and time frame and makes several trip recommendations. Aside from being a good idea, this site, if it takes off, will be a goldmine of market research data as it includes robust user reviews and other consumer-generated content. Joobili is exactly the type of site that smart market research managers will be mining for travel data, especially for a tech-literate demographic.

As anyone who reads Mashable knows, there are a ton of these sorts of startups — make sure to keep your ears open to constantly cycle data sources into (and occasionally out of) your database.